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Drops, not libraries.
Every release is a single themed bundle of loaders that share one design language, one easing curve, one mathematical idea. The cohesion is the product.
IMAGINATION STUDIO / EST 2026 / CAPE TOWN
We ship themed drops of cohesive loading animations. Every drop shares one design language, drawn in code and seamless on the loop, ready to copy into Framer, Webflow, or any HTML project. One-off purchase, perpetual licence, no subscription.
WHAT WE DO
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Every release is a single themed bundle of loaders that share one design language, one easing curve, one mathematical idea. The cohesion is the product.
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We don't ship motion packs to fill a catalogue. Each concept is designed, prototyped, and held to a standard. If it doesn't fit, it doesn't ship.
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Pick your accent colour, choose the form variant. Every loader updates live, then ships in your chosen state. One CSS variable, every motion, no hassle.
THE CATALOGUE
Every drop is a self-contained world of motion — eight to twelve loaders sharing one design language. Buy the ones that fit your project; own them forever.
INTERACTIVE
A new line: interactive elements that react to the cursor, built on the same hairline DNA as the drops. Magnet is a field you drive; Echo is a loader you draw yourself.
INTERACTIVE 01 / MAGNET
One reactive hairline field, six cursor behaviours, every parameter yours to set. Drop it behind any hero.
WHY DROPS
Most motion shops sell subscriptions to bottomless catalogues. The buyer pays monthly for access to ten thousand assets they'll never use, and a category of cohesion that fails because the catalogue is too big to be opinionated.
We do the opposite. Each drop is small, every concept is original, the design language is locked. You buy the bundle once. You own it forever. You ship faster, your work feels more considered, and the brand of your project doesn't get diluted by a thousand unrelated icons.
The studio runs from Cape Town. Solo-built. New drops every quarter or so, whenever the taste demands it.
24 themed collections, each a self-contained world of motion. Pick the one that fits your project.